Gamescom 2026
Gamescom guidance: Momentum, marathons and the right comms strategy
Raptor PR CEO and founder Rana Rahman offers advice for mobile developers and publishers looking to maximise value from Gamescom 2026
The logic is simple: take something calming, meditative, and highly repetitive by its nature, and put it in your game.
You will see mini-games go viral in the West, operated by someone you've never heard of - but who has deep roots in the Chinese market.